Attractiveness is only one of a number of attributes that healthcare packaging must fulfill. “This is a demanding area,” Christophe Baudry points out. “Pharmaceutical packages must be reliable, promote the brand in question, preserve their quality on the shelf and in handling, be easy to use and maintain safe consumption.”
The need for anti-counterfeiting has become a major talking point in the industry. According to Interpol, the increasing prevalence of counterfeit and illicit goods has been compounded by the rise in Internet trade, where they can be bought easily, cheaply and without any prescription.
The dangers associated with counterfeit drugs are very troubling indeed. Interpol states that over one million people die each year from their consumption, and they represent one of the fastest-growing and most lucrative income sources for global organized crime networks.
“It has become hugely important for manufacturers of pharmaceuticals to find new ways to ensure public safety,” says Christophe Baudry. “Packaging can play a large and helpful part here. With the right tools we can help the consumer to identify whether the product inside is real or is fake.”
Depending on the medicine it houses, good packaging not only catches the eye, but can also help us to distinguish the real deal.
Metsä Board’s paperboards used for healthcare packaging deliver specific benefits for varied end uses. This allows all the professionals involved to focus on what matters most: keeping people healthy.